Best Western Reinvents Mobile Guest Experience
Bangkok (Thailand) – September 30, 2015 (travelindex.com) – Best Western International reimagined its online booking experience by starting where many of its customers do on their smart phones and tablets. By adopting this mobile first mentality, the company has created a guest experience based on a clean, uncluttered interface that is easy to use and provides the information guests want.
The launch of the mobile website is the second phase in a three phase plan to redesign Best Western’s digital platform, which includes discarding the best website in the hotel industry (Compuware; Best of the Web Gold Award; 2012-2015) and building an entirely new bestwestern.com.
With our new mobile website and apps we have built simple, seamless online experiences designed to increase bookings, create guest loyalty and set expectations for an exceptional guest experience, said Dorothy Dowling, senior vice president, marketing and sales. With our mobile first mindset we are reinventing our guests’ mobile experience from top to bottom and providing a state of the art platform to connect with Best Western.
To view video asset associated with this release please visit:
Features of the new Best Western mobile website and apps include:
– Innovative hotel comparison view
– Improved search function with ability to filter results based on rate, amenities, etc.
– An engaging map-based feature which shows nearby attractions and points of interest
– An enhanced visual design incorporating more images and rich media
– Best Western Rewards® integration to encourage earning and redemption of points
With this next generation release of the Best Western mobile website and apps our goal is to increase engagement and help users complete the booking process. We have added features that users will find to be familiar, useful and incredibly easy to use in order to plan, research and book their travel using their favorite device, said Greg Adams, vice president of business technology and eCommerce.
We are excited about this new and advanced platform which will increase guest engagement and help to push more revenue to our hotels in Asia, said Olivier Berrivin, MD International Operations, Best Western International- Asia.
To download the smart phone mobile app for iPhone please go to: />
To download the smart phone mobile app for Android please go to:
About BEST WESTERN INTERNATIONAL:
Best Western International is ‘THE WORLD’S LARGEST HOTEL CHAIN®’, comprising more than 4,000* independently owned and operated hotels in 100* countries and territories worldwide. We offer six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCY®, Vib® and BW Premier Collection®.
Best Western Asia first launched in Bangkok in 2001 and now covers 16* countries in the region, with more than 100 hotels either operating or in the pipeline. For hotel owners, Best Western offers a broad range of operational support, including sales, marketing and distribution, with online, mobile and social media booking capabilities. The award-winning Best Western Rewards® guest loyalty program has 22 million members.
To learn more about a specific hotel or discover other Best Western hotels across the region, visit www.bestwesternasia.com.
For more information on development opportunities in Asia with Best Western International, please visit www.bestwesterndevelopers.com or contact us at asiadevelopment@bestwestern.com.
Media contact:
Paopang-nga Sutin
Marketing & Communications
Best Western International – Asia
Tel: +66 2 656 1260
paopang-nga.sutin@bestwestern.com
*Numbers are approximate and can fluctuate.