Best Western Hotels and GOCO Create Holistic Wellness Experience in Vietnam

Ho Tram, Vietnam, February 26, 2022 / TRAVELINDEX / Best Western Hotels and Resorts continues to raise the bar for hospitality in Vietnam by unveiling plans for a spectacular new spa and wellness experience at the brand-new beachfront Charm Resort Ho Tram, in collaboration with GOCO Hospitality who will be creating, operating and branding the spa and wellness center within the Resort.

Currently under construction on Vietnam’s stunning southeast coast, just 110km from Ho Chi Minh City, Charm Resort Ho Tram will introduce two new Best Western branded properties to this dynamic destination, comprising over 1,000 keys. Charm Resort Ho Tram, BW Signature Collection® by Best Western will feature 470 spacious and stylish rooms and suites, while Charm Resort Ho Tram, BW Premier Collection® by Best Western will offer 458 upscale rooms and suites plus 90 luxurious villas.

Now, it can be revealed that guests at these two hotels will be able to enjoy exclusive wellness experiences curated by the internationally renowned wellness company, GOCO Hospitality. The new spa and wellness center will be managed by GOCO and led by a dedicated team of health professionals, blending international standards with authentic local elements. Guests will be offered a wide range of natural therapies complemented with advanced technology within this oasis of lush, landscaped gardens and waterways, just steps from the soft sandy beach and cerulean sea.

“Wellness has become a key component of the hotel and resort industry, especially in Asia, and we are delighted to work with GOCO Hospitality and Charm Group on this impressive new project. This soothing sanctuary will become one of the key selling points at Charm Resort Ho Tram, BW Premier Collection by Best Western and Charm Resort Ho Tram, BW Signature Collection by Best Western. We look forward to working with our esteemed partners as this new project comes to life, and introducing our guests to an exciting new era of wellness in Vietnam,” said Erwann Mahe, Managing Director, International Operations – Asia, Best Western Hotels & Resorts.

Respected as a global leader in the wellness hospitality sector, GOCO Hospitality works with many of the world’s leading hotel operators and owners, creating some of the most unique wellness destinations globally, from spas to wellness centers and large-scale wellness communities. The company’s portfolio comprises of over 400 projects valued at more than US $4.5bn across 42 countries.

We are looking forward to working closely with Charm Group and Best Western Hotels to create a spa and wellness destination at this beachfront community which will add a unique offering within the fast-growing hospitality landscape in Vietnam. GOCO aims to bring to life a modern lifestyle focused concept, offering results-driven wellness solutions, perfectly aligned to the needs of multi-generational guests and complemented by the stunning location and innovative design language.”, said Ingo Schweder, CEO of GOCO Hospitality.

This marks another important step in Best Western’s growth strategy in Vietnam. With two properties now operating and 17 more in the pipeline, covering some of the country’s most desirable destinations, the group is targeting a total of 19 branded hotels and resorts by the end of 2024.

About Best Western Hotels ad Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel Group® global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio® franchises**.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.