Best Western Expands to Kuching Malaysia
Bangkok (Thailand) – March 12, 2016 (travelindex.com) – Best Western Hotels & Resorts has expanded its portfolio in Malaysia with the signing of its first hotel in Kuching. The new-build Best Western Plus Kuching is scheduled to welcome its first guests in 2018, providing an exciting new midscale option for travelers to this emerging city.
Upon completion, the Best Western Plus Kuching will offer 200 contemporary rooms and suites, all equipped with flat-screen televisions and international satellite channels, mini-bars, comfortable beds and complimentary Wi-Fi.
Facilities at the new hotel will include a restaurant serving local and international cuisines, a swimming pool and meeting and event space.
Olivier Berrivin, Best Western Hotels & Resorts’ managing director of international operations – Asia, said he was delighted to be establishing a presence in Kuching, the capital of the state of Sarawak.
“Kuching has been growing in stature for several years now, and is becoming a key part of the East ASEAN Growth Area (BIMP-EAGA). Having hosted several key regional events, such as the ASEAN Tourism Forum and Routes Asia, Kuching is now firmly on the map for both leisure and business travel,” Mr. Berrivin said.
“As such, it was important that Best Western established a presence in this fast-growing emerging market. And I am thrilled that we have been able to achieve this with a brand new Best Western Plus hotel.
“This exciting project will showcase the 21st Century vision of Best Western Hotels & Resorts, to provide modern, well-connected and value-for-money accommodation in the key Asian destinations. Best Western provides exemplary service to our guests and I have no doubt that the Best Western Plus Kuching will become very popular with travelers,” he concluded.
Best Western Hotels & Resorts currently operates three hotels in Malaysia: Best Western i-City Shah Alam, Best Western Petaling Jaya, and Best Western Premier The Haven Ipoh. Additionally, Best Western is planning to expand significantly in the country in the coming years.
About Best Western Hotels & Resorts:
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb®, BW Premier Collection® and GLōSM. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly 60 percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
Media contact:
Siriporn Trachoo
Marketing & Communications
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260
Email: siriporn.trachoo@bestwestern.com
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
