Best Western Continues Expansion with Debut in Tropical Krabi

Bangkok (Thailand) – December 15, 2016 (travelindex) – Best Western Hotels & Resorts Asian expansion strategy reached another major milestone this week, when the company secured its first ever property in Krabi – one of the region’s most sought-after beach resort destinations.

Home to many of Thailand’s most iconic natural wonders, such as the famous cliffs of Railay Bay and “The Beach”, made famous by the Leonardo di Caprio movie, Krabi is one of the country’s top tourist hotspots.

And guests will soon be able to experience this enchanting destination from the comfort of a Best Western hotel. The Hula Hula Resort & Spa, which is nestled in the heart of Ao Nang, Krabi’s main tourist area, will be rebranded as the Best Western Hula Hula Ao Nang Resort in December 2016.

The resort offers a total of 76 rooms, all of which are modern, bright and spacious and come equipped with the latest amenities including complimentary Wi-Fi. All guests can enjoy sea-view of the pool or garden from a private balcony or terrace, and some rooms even have the luxury of direct access to the resort’s lagoon-style swimming pool.

The new resort will also feature a selection of dining options, including an authentic Thai restaurant, while leisure facilities include a bar, an outdoor pool and sunbathing terrace, spa and massage services, and a fitness club. Finally, Best Western Hula Hula Ao Nang Resort will be able to host business and social events in its function room which can accommodate up to 150 people.

“With its spectacular scenery and wealth of natural assets, Krabi has always been one of Asia’s premier tourist destinations,” said Olivier Berrivin, Best Western’s Managing Director of International Operations for Asia. “Best Western had been seeking an opportunity in this desirable destination and we are delighted to have found such a high-quality resort in the heart of Ao Nang.

“Guests will love the open, tropical nature of Best Western Hula Hula Ao Nang Resort, and how easily accessible it is to the area’s main tourist attractions. I am confident this resort will become an excellent addition to our growing Asian portfolio,” Mr Berrivin added.

The agreement also forms part of a major expansion strategy for Best Western in Thailand; earlier this year it penned a landmark deal for three hotels in the popular destinations of Pattaya and Hua Hin, comprising more than 4,000 rooms, and this month Best Western unveiled plans to launch a new flagship property in Bangkok – Best Western Premier Montien Riverside Hotel. In addition, the group will introduce its trendy Vīb concept to Bangkok in the coming years.

These hotels are in addition to Best Western’s existing collection of hotels and resorts in Thailand, covering Bangkok, Phuket and Buriram.

About Best Western Hotels & Resorts:
Best Western® Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb®, BW Premier Collection® and GLō℠. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor Certificate of Excellence award in 2016, Business Travel News ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace Best of the Web gold awards for best hotel website. Best Western has also won eight AAA/CAA Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Contact:
Siriporn Trachoo Marketing & Communications
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260
Email: siriporn.trachoo@bestwestern.com

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